The Guide on How to Write a Mathematics Essay

The Guide on How to Write a Mathematics Essay Many people have doubts about the usefulness of writing mathematics papers, as math is the science of numbers with no reference to the words. However, professors continue to provide students with writing tasks which include mathematics. The main function of the writer who receives such an assignment is to define the problem and explain the solution. Mathematics essays are different from others because the author needs to introduce results at the start of the paper. Readers should understand the conclusion to analyze the explanation provided by the writer. The author needs to perceive the audience as people who do not know nearly anything about math. The report should be understandable for everyone. Writing Mathematics essays is the perfect opportunity for students to understand the certain part of the class better. The proper explanation requires source processing and researching. Therefore, students acquire useful knowledge during the writing process. In fact, the essential part of writing mathematics essays is to examine the provided field and seek out for information in libraries or internet storages. Find all the relevant information in this math essay writing guide. Choosing a Topic for a Mathematics Essay One of the most important tasks of writing a mathematics essay is the process of choosing a topic. There are two types of mathematics essays: History of math essays, Problem-solving mathematics essays. The writer should anticipate the type of the paper before choosing the topic to decrease the range of possible options. Mathematics writing that does not solve a certain problem have a different structure and do not need the implications and background parts, similarly to the regular arrangement of the essay. At the same time, in the problem-solving type of research, the author should show the knowledge of the subject and provide an understandable explanation for people with the same or a bit lower level of expertise. Once the topic is chosen, it is better to write the main ideas of the essay to understand the future requirements for the paper and the needed amount of work to be done. Certain topics may be more difficult to describe or chose the exemplary problem to solve in the article. The writer should define the level of mathematics understanding to pick the solution topic which they can explain clearly with the investigation in the sphere. Examples of the proper history of math topics for the regular students: Math in Medicine, Math Implications in the Psychology, Math for the Modern Technologies, The History of Math in the US. Examples of the problem-solving topics: Sinuses and Cosines (which includes the example of the solved problem with these trigonometry functions), Dividing Complex Numbers (with an explained solution), Euler Circles (including sample). You as a writer of an essay in Math should remember that there is no point in choosing the less difficult problems to explain the provided topic. Readers may not understand the full implication of certain theory from the solution of the first level exercise from the textbook. However, the student needs to find a golden middle point which stands between the obvious topics (problems) and the difficult ones which he or she could not properly understand or explain. Examples of abortive topics in Mathematics: Pythagorean Theorem (there is not much to write on this topic), Value of Mathematics (too general, should be specified), How Math Influences People’s Lives (the problem is sociological, not mathematical), An Analysis of a Rocket Ascent Stages (needs astronomy knowledge). 3 Tips from Our Writers for Writing a Mathematics Essay Furthermore, besides the regular structure and formatting pieces of advice, there are few tips which may be helpful for writing any kind of mathematics essay. The suggestions should not be used as a rule as every writer has different preferences and creates his or her own methods for the facilitation of the working process. At the same time, mathematics essays have certain common features and difficulties which are easier to understand with these pieces of advice: It is necessary to talk less about the general implications of laws and mathematics rules. Students should provide the reader with the proper explanation of the problem and disclose important details of the execution of the described principles. The audience does not need to know much information about the history of the topic in the problem-solving essay. Readers should see the way the law or rules work and the possibilities of their implementation. The writer can insert formulas into the solution but adhere to certain tips to make the numbers useful for the explanation. There are two ways of writing equations which are handwriting them after printing the work or using the features of the Microsoft Office to insert them. Even though the numbers are separated from the text, they still need to be formatted. The guide written by Kevin Lee may be helpful to understand the way formulas need to be combined with writing. It is necessary to use graphs and pictures for a better understanding of the information. The visualization of data is the essential part of each mathematics assignment. Undoubtedly, the person comprehends the numbers and utilization of the principles when they see how it works in the image. Different types of graphs exist for various problems, and each of them can be created with the help of the Microsoft Office functions. The picture below (pic. 1) shows how the information can be visualized in various ways. The Structure Used for Your Mathematics Essay As was mentioned above, the problem solving type of a mathematics essay has a structure that differs from the regular one. A math essay that describes certain concepts and suggests examples of their implementation consists of the background, introduction, body, and implications sections. The background part’s predestination is to describe the history and details of the presented topic. The main task of the writer in this step is to provide an extended and clear explanation of all concepts that will be used in the essay. The introduction shows to the reader how the whole paper will be structured and which examples will be considered for the explanation. This part describes the reason for writing the particular essay and states all symbols or special words that will be used in the body part. The body part is the primary constituent of the whole paper, as it shows the problem to the reader and analyses the provided solution. Writers focus only on the main topic of the essay at this point to catch the attention of the audience and make the reading less difficult for them. The implications section is the one which provides the reader with the ideas for the future implementation of the plans. Author’s primary task is to describe how the explained concepts can be used for the various problems. Also, the audience should acknowledge what parts of the topic were not uncovered in the essay and how they can research this field in the future. Background The background constituent of the essay is the original feature of the mathematics essay. Readers should already understand that this part is not needed for the history of math papers. As a part before the introduction of the problem-solving piece, the background should highlight the primary concepts of the topic. The writer needs to describe the short history and periods of the theory development. Background usually consist of the general information without any refinement regarding the present later problem. The primary task of the writer in this section of the paper is to provide people who may not be familiar with certain terms or principles with necessary facts to understand the solutions in the other parts of the essay. The author should define the audience before writing the background as it would not be important to highlight obvious math attributes to the Masters in Math, for instance. Introduction The introduction is the regular part of any kind of an essay, and it is necessary as the main ideas or solutions should be presented to the reader at the start of the paper. This part of the writing is not the same for the mathematics essays as for the usual ones because of a few distinctions The necessary constituents of the introduction section: The definition of the symbols and principles which are needed for the specific problem introduced in the essay; The statement of the issue and its connections to the utilized theories or laws; The final solution to the problem, which will be explained in the body paragraphs. You as a writer of a Mathematics essay should not forget that its essential distinction is that the final results (solutions) are presented in the introduction, unlike the other types of papers. This feature is needed for the reader to understand the ending assumptions and analyze explanation in the body part. Body Paragraphs The widest part of each academic paper is the body. This section of the mathematics essay includes information about the stated problem and description of its solutions. It usually contains many formulas, examples of the theories’ implementation, and exposition of the similar issues. The writer needs to concentrate on the clear selection of words and use only those principles or symbols which were stated in the background or introduction sections. In fact, the crucial goal of the mathematics essay is to make the reader understand the topic better; therefore, there is no need for the complex constructions or utilizations of difficult math formulas. The usefulness of the paper will be determined by its clearness and specification. Body paragraphs ought to be concentrated on the provided issue and its solutions, with the tiny part of the general information which is not helpful for the problem. Implications The final part of the mathematics essay is the implications, which shows the readers how they can utilize the received knowledge in the future. This section provides examples of the assignments or issues which relate to the topic and the short explanations for their solutions. Also, the writer can provide additional sources and information for more thorough research of the area to support the reader in his or her future. The implications part explains why the topic is important and how the provided problem can be connected to the people’s lives. Besides, the writer ought to state the consequences of his work and the original reasons for its writing. In the end, the reader needs to acknowledge the usefulness of the researched mathematics essay and see exactly why it is essential for him or her to know about it. How to Choose Reliable Sources for a Math Essay Undoubtedly, the writer needs to do significant research to compose the well-structured and useful mathematics essay. It would be impossible to explain and describe the topic without any side help from the articles, books, or internet resources. However, there are a few rules which the writer should adhere to when choosing the source for their paper. Unlike the other subjects, math information is usually contained in the books and internet resources. However, books can be 30-40 years old and still credible. Once the mathematics principle was proved, it takes many years to improve or change it. At the same time, information from certain sites may not be truthful and written by the person who does not understand mathematics at all. Consequently, all found internet sources should be analyzed and checked for the credibility. There are certain sites which have already proven themselves and can be used for the more thorough understanding of the explained principles: http://weusemath.org/ http://everydaymath.uchicago.edu/ https://www.emis.de/ Formatting and Proofreading a Mathematics Essay Finally, the last but not the least important part of the essay creation is proofreading and checking the paper after the writing. Certain writers tend to ignore this task as they are confident in their English and the ability to express thoughts. However, even the professionals who write for years still need the final proofreading and checking of the format. After the last word of the essay, the writer should read it and correct the found mistakes. The human mind is not a perfect computer. Therefore, sites like Grammarly.com exist, where any person can use the program to check their paper for common mistakes, replace words with synonyms, or even change the whole sentences. After proofreading, the author should not forget about plagiarism checking as the work is credible only when it is original. All information from the side sources should be cited relatively to the needed citation style (MLA, APA, Harvard, etc.) You are well-equipped with all the relevant math essay writing tips on how to write a Mathematics essay in a proper manner. Feel free to write a Mathematics essay to achieve great results.

Beginning Your Mystery Novel

Beginning Your Mystery Novel Beginning Your Mystery Novel Beginning Your Mystery Novel By Maeve Maddox Youve got a great idea for a mystery novel. You can hardly wait to get started, but before you launch into that first chapter, three steps can save you hours of frustration and repair work later. 1. With the murder as the central event, draw a time line. Indicate where every character is at any given time. This will aid you in the creation of alibis. It will also prevent you from placing a character in two places at the same time. Have a clear idea from the outset as to what period of time your story will cover. Suspense is always greater when the action takes place within strict time constraints. 2. Write brief a biographical sketch for each character. You may have only three characters to begin with: victim, detective, and person telling the story. As new characters enter the story, add their bios. Take the time to think of appropriate names for your characters. Using temporary names and changing them later is counterproductive. Names contribute to a sense of character. The biographies neednt be lengthy. Obvious information needed: the characters physical appearance age gender aspirations role in the story Knowing the characters likes and dislikes, past disappointments, and at least one childhood trauma will feed your unconscious mind, contributing to the plot in ways you cant anticipate when you begin your story. If in addition you give each character a secret, the way is clear to provide false leads by making the innocent characters behave in suspicious ways. 3. Keep your draft in one word processing file, not in separate files for each chapter. Having it all in one big file will simplify revision. You will want to rearrange chapters and spread out information. Its much easier to do that when the entire draft is in one searchable file. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Fiction Writing category, check our popular posts, or choose a related post below:25 Subordinating ConjunctionsHow Long Should a Paragraph Be?Sentence Adverbs

Social Networking and SME's Literature review Example | Topics and Well Written Essays - 1750 words

Social Networking and SME's - Literature review Example For a Small and Medium Enterprise (SME), that could mean their entire business. That buying process usually starts with the consumer searching for a product or a service either through any of the existing search engines or by asking for recommendations from friends. Once there is a shortlist, the consumer will make a more detailed investigation by checking the company website, looking for reviews, and, more importantly, asking friends about the products or services (Filoux, 2010). In every step of this process, social networking is front and centre regardless if the product or service is retail or Business-to-Business (B2B). Contrary to popular belief, social networking is not synonymous to sites like Facebook, Twitter and Google+. Social networking involves all channels, venues, platforms, applications, and websites that allow consumers or users to directly interact with other users either actively or passively. Social networking is a relatively new but powerful economy. In the UK a lone, the International Telecommunications Union or UTI (2010) estimates that there is a total of 51,442,100 internet users as of June2010, 10 million more than the estimate of the Office for National Statistics Office. That accounts for 82.5 per cent of the population. Of this, Nielsen (2008) states that 97 per cent has shopped online. The Office for National Statistics Office (2011) estimates that there are 66 per cent of all users bought products and paid for services online. Comscore (2011) also states that UK internet users are the most involved as they spend the most time online and 73 per cent rely on social media for everything they do including shopping according to InSites Consulting, a research firm, in their 2011 study. The message is clear. Consumers are online and highly reliant on social media. It presents itself as a tool and a venue for small businesses to establish and expand their business. However, it is natural for a glamourized medium as social media to be pict ured as the be-all and end-all of sales and marketing. This paper will examine how exactly SMEs can utilize social networking to grow their business. It’s a Stimulant Not a Purchase Fulfilment Row Perfect is a cardio exercise machine that simulates rowing. They used to do trade shows and retail selling. They are now selling purely online and are more successful doing so. The strategy is simple, they use tweetdeck to scan for mentions of products and brands similar to theirs. They directly tweet the people looking to check out a similar product. That was it. They simply used social media to make other people aware of their product. No special offers, no discounts are offered. They are able to swing customer that are going to buy the product of their competitors and they do these several times a week. The fundamental thing to remember is that they have a superior product and that all they needed was to connect their product to a customer, a first move, a pick-up line and that i s what social media provided them. Heather Bestel is another case in point. Bestel is the creator of Magical Meditations 4 Kids, a children’s book that helps children relax and sleep easier. Aside from the UK, she has also marketed her product to the U.S. and Canada. Sales have been steady but not enough for her to make a living off her product (Wakeman, 2011). She decided to embrace social media and she landed a publishing deal that launched her CDs in UK and Europe in 2010 and eventually in other markets like US & Canada and Australia/New Zealand. She is also being offered to license her brand to develop items like toys and apparel. Her strategy was simple. She knew she had a great product and she simply needed the market to notice it so she connected with people that have high influence in the same industry she is in.

Home3 Assignment Example | Topics and Well Written Essays - 750 words

Home3 - Assignment Example Family History: The mother to the client is found to have had the same lugs problems. She is found to have experienced difficulties in breathing accompanied with some pains in her chest. Nobody else in the family has had such problems in the past. Lifestyle and Health Practices: Three of the family members including the client have been addicts of cigarette. The father to the client has smoked cigarette for a period of twelve years while the mother has also smoked cigarette. The family is used to buying medicine locally from shops in their cure for the breathing difficulties. Their exposure to colds is seen as the main reason for their problem. Current Symptoms: The client has a feeling that some of his neck vessels are swollen. He experiences some difficulties in swallowing saliva. He does not experience heart attacks. At the middle of his chest, he claims to experience some deep pains while breathing. Past History: The client experienced heart attacks some years back. This seems to have recovered after undergoing some treatments which lead him to undergoing heart surgery. He has experienced much hypertension prior to his condition while the degree of his fever has gone down. Family History: Hypertension has been a common problem to the client family. His mother and grandmother are found to have experienced the same problem while the grandfather was diabetic. There are some recorded cases of elevated cholesterol associated with many of his family members. Lifestyle and Health Practices: There is much use of drugs and alcohol in the family of the client. The client himself is a cigarette addict while his father and brother are addicts of alcohol and cigarette. Much stress originating from the use of drugs is experienced by many of his family members. The client is used to sleeping on high density pillows. Current Symptoms: The client experiences high temperatures especially during the night. His skin color

MLE Assignment Essay Example for Free

MLE Assignment Essay 1. Ethically, is brain death not as final as cardiac death? Why or why not? Brain death is final. There is no coming back from it, ever. Neurons die, and the brain ceases to function. Permanently. With cardiac death, we can sometimes use medication or electricity to resume heart function. A systole (no electrical activity in the heart) can sometimes be reversed if the underlying cause of the problem can be treated (such as severe electrolyte abnormalities, or severe hypothermia). 2. How does the Prudent Person Rule apply in this case? The prudent rule or reasonable man law dictates that a person act in a manner that is consistent with the skills, logic, resources, and knowledge that an average lay-person may have. In medicine, it would apply to a patient in that they are required to take all steps that are reasonable and prudent to affect a positive outcome in their treatment. In other words, you would be expected to follow doctors orders, do all routine follow up and home therapy, use reasonable judgments and so on. So the answer here is, yes this does apply to the case because this young girl came into the hospital for a simple surgery removing her tonsils, adenoids, and extra sinus tissues. And was shortly determined brain dead after beginning to bleed profusely, and went through cardiac arrest, meaning the serious dysfunction of an organ. 3. In your opinion, could this tragedy have been prevented? If so, how? In this case I really don’t know the specifics of this particular case, because there are so many missing pieces between the pre-op and post-op that I’m unsure of how this actually happened to determine if this tragedy could have been prevented. In some cases the parents have to be completely informed as to the ramifications of a situation before making a final decision.

Essay on the Ibos Sacred Relationship in Chinua Achebes Things Fall A

The Ibo's Sacred Relationship in Things Fall Apart The Ibo people had a very sacred relationship with their landscape. Their entire existence depended on their environment and nature was sacred to them. This is unlike the English who came to the lower Niger with imperialistic goals of "civilizing" these "primitive" people. The Europeans were more technologically advanced, but in this progression they lost touch with nature and the spiritual connection with this significant aspect of the world. The Ibo on the other hand personified nature and turned to deities as well as ancestral spirits for guidance in their survival against unexplainable and often uncontrollable forces. When hardships arise they attempt to appease their gods and their spirits through sacrifice and ritual. Nature is a major theme of the religion of the Ibo and spirituality is very closely associated with the earth. Nature was also consulted in times of conflict between tribesmen. When Uzowulu was accused of beating his wife excessively her family took the case to the egwugwu, or the spirits of the nine sons, of the original father of the clan, which gave rise to the nine villages in the clan. These spirits were in reality men in the tribe wearing masks, but all of the villagers put their faith in the idea that these bodies are in fact occupied by spirits of ancestors who will offer advise in a time of hardship. With the commencement of the hearing of Uzowulu before these masked spirits he touches the ground as a sign of submission to the higher powers. While Uzowulu will only listen to the decision of the egwugwu because they are beyond any mortal, he overlooks the fact that these decision-makers are really his fellow villagers. This fai... ...landscape in which these people live. To kill a royal python is such an unfathomable crime, that there is not even a punishment prescribed for the act, and when the convert kills the python the people do not even think that it could have possible been done intentionally. This reveals the significance of nature as sacred. All aspects of the landscape were made sacred because these people greatly depended on nature for survival and many aspects were inexplicable, so they were given supernatural explanations to aid in an otherwise unattainable resolution. This people were greatly misunderstood by colonialists who sought to "civilize" them and attempted to thrust Christianity upon an uninterested audience to aid in the control and "pacification" of a people that apparently already had a worthy explanation and understanding of the world in which they lived.

Industrial Revolution †Positive Change Essay

The Industrial Revolution was a chain of events that transformed an agricultural society to an urbanized society. It first started in Britain, then began in Europe and North America, and then grew throughout the whole world. The Industrial Revolution was a good change that made a difference all over the world. It was a good change because of the Textile Industry, New Technology, and Big Business. The Textile Industry brought a very good change during the Industrial Revolution. This was when British merchants organized a cotton cloth industry at home instead of having it been imported from India. Many new devices were invented to produce cloth. These inventions grew faster and faster. James Hargreaves invented the Spinning Jenny in 1764, which spun many threads at once. Then, Richard Arkwright invented the water frame, which used water-power to speed up spinning even further. After these new inventions were invented, they had factories for the devices. This gave spinners, weavers, and many more people opportunities to get a job. They went to work every day to the factories that brought together workers, and machines to produce large quantities of goods. This was obviously a good change. Thus, the Textile Industry brought an amazing change for people during the Industrial Revolution. New Technology and Big Business brought excellent changes to the society during the Industrial revolution. The New Technology was when â€Å"new sources of energy, along with new materials, enable business owners to change the ways work was done† (Esler 198). Turnpikes, trains, ships, cars, and airplanes were invented. These are many means of transportation. It made shipping of goods and belonging much easier. If they bought their own cars, they can travel to near places whenever they want. Also, they could even travel to other countries for many important reasons. Big businesses brought profit to the businesses. It helped create a belief in America that anyone who worked hard is the key to success. This way, many people started becoming very successful financially. Therefore, New Technology and Big Business were a big and important part of the Industrial Revolution. The Industrial Revolution was a positive difference throughout the world because of the Textile Industry, New Technology, and Big Business. The Textile Industry helped produce cloth faster and easier. The New Technology brought many new transportation forms. The Big Business made businesses into massive corporations. These were excellent changes in the society. It made the world more urbanized and much easier to live in. If not for these new inventions made during the Industrial Revolution, the world would be much more different.

El-Al Marketing Analysis

El-Al Marketing Analysis El-Al Marketing Analysis Table Of Content Chapter 1: Introduction Executive summary†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦4 Bibliography†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 5 Chapter 2: An overview of the company Overview of the company†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦6 History†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢ € ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦7 Definition of the business†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 8 Chapter 3: An analysis of the company’s business environment Firms industry and macro environment†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 9 The PEST Model†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 10-12 The industries competitive situation using Porter’s 5 Forces†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦. 13-15 Market segmentation†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â ‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦. †¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦16-17 ELAL’s Attractiveness †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦. †¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦17 Chapter 4: The Company’s Marketing Overview Mission Statement, Objectives and Values†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 18 Marketing Mix (Four P’s)†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 19 SWOT Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 0 ELAL’s main problems†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 21 Chapter 5: Recommendations and Summary Is the Company’s Marketing Mix in – tune with its markets and its objectives?†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 22 Solutions to ELAL’s main problems†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦. 22 Summary and Conclusions †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 23 Appendix 1 – Boeing†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 24 Appendix 2 – Code Sharing †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 25 Chapter 1: Introduction Executive Summary 1. ELAL is the leading airline in Israel. In the past it was a government owned company until privatization commenced on 2003. 2. ELAL owned several dozen aircrafts, which are used for international and lately national flights as well. 3. ELAL hires thousands of employees and has several subsidiaries as well. 4. ELAL's narrative is defined by the ideal of being the number one airline for passengers from and to Israel. ELAL is constantly walking the thin line regarding the political status quo. ELAL maintains its religious crowd by keeping the Shabbat on one hand, and losing potential revenues by doing so. This narrative is implemented in the outline of ELAL's marketing agenda, ever claiming that it is Israel's national company and by launching numerous patriotic campaigns. As part of this agenda, ELAL serves kosher food as default. 5. ELAL is in a satisfying financial situation. ELAL is growing constantly; revenues, stock value, ROE and net value are growing in a healthy manner. The company survived impressively the latest financial crises. 6. ELAL prices its flights relatively expensive, offering the passengers non-compromising security, safety and service standards. As part of this agenda, ELAL keeps its technology in a state of the art level, using new and improved American planes. 7. ELAL offers transparent and non-transparent services, such as constant flyer benefits on one hand and code-share agreements on the other. ELAL could â€Å"hide† its disadvantages by exploiting the benefits that globalization offers, with emphasis on international collaboration and offering combined services to its clients such as hotels, car rentals and others. 8. ELAL's current and future challenges will be defined and influenced by the constant entrance of national and international competitors. ELAL will have to emphasize its advantages, maintain its technological and marketing images. Bibliography http://en. wikipedia. org/wiki/El_Al http://www. bizportal. co. il/shukhahon/bizcompbaalsump. shtml? p_id=1087824&am p;c_id=1152 http://www. elal. co. il/ELAL/Heasbrew/States/General/ . http://www. elal. co. il/NR/rdonlyres/2D943294-0735-4E30-9C7C-9FCDA40B23E7/0/FactSheet20092final. pdf http://www. youtube. com/watch? v=8nPXttPmNE0 Chapter 2: An overview of the company Overview of the company EL-Al (hereinafter â€Å"the company†) is one of the greatest Israeli symbols. It was one of the most famous trademarks of the small state. The company's story intertwined with Israel's origins. The company is operating in a â€Å"national† state of mind, aiming towards patriotic emotions based on the Israeli narrative of pride, safety and security. The company markets and considers itself as a national service provider, submitting itself to the whims and needs of the country. Not once the company has been involved in security or social operations (the joint confidential operation of bringing Ethiopian Jews to Israel), even in the price of losing money (i. e. not flying on the Shabbat), all in order of keeping the image of the national company. The company traditionally operated international flights alone, but lately it operates domestic ones as well. The company's headquarters and mother- airport are located in Israel's international airport â€Å"Ben-Gurion†. The company has evolved and changed throughout the years, and has varied its basic definition from a government organization to a private company. The privatization has been complete mid-2000's (that is less than 50% of company shares are kept in by the government). The 2nd decade of the 21st century will colored by security issues, ever growing competition and the continuation of the privatization process. It will be the first decade in the company's history that it will have to deal with strong competition over the Israeli customers, since the monopoly is finally over. EL-Al will have to adapt, and has already started, to a ruthless competitive market. This paper will deal with the company's strategies and marketing agenda and status. History â€Å"EL-AL Israel airways LTD. † was incorporated and became Israel's official airline company on November 1948. The company was incorporated as a national company fully owned by the government. The company's fleet was based on second hand American manufactured airplanes. In the first couple of years the company made only commercial passenger flights, and since 1950 it commenced cargo flights as well. The D. N. A of the company was heavily influenced by the political scene in Israel, creating an ongoing non-Sabbath flying and kosher food serving. One more influence that helped to position the company's image in Israeli society was â€Å"patriotic† and historical flights: bringing Jewish communities to the new states, from Arab countries and India. One memorable flight was the one bringing Nazi war criminal Adolf Eichmann. In the mid 50's EL-Al conducted two several actions: transatlantic flights and the purchasing of British airplanes. Later on a purchase of Boeing 707 was made. On 1960, for the first time, EL-Al became profitable. The 60's were a successful decade for the company, growing from year to year and demonstrating respectable financial figures. The good fortune of the company commenced at the end of the 60's. Security issues were magnified due to several terrorist attacks. EL-Al took some adventurous decisions, starting with the purchasing of expensive Boeing 747 aircrafts. The latter purchase was too expensive for the short run, as expenses exceeded revenues in a large magnitude. On top of things, due to inner political reasons EL-Al suffered strikes and some other political influences (see chapter). The most outlined event of the 80's was the collapse of the iron screen, revealing a wide spread bundle of new flight destinations. The 1990's were a decade of coming changes, as privatization voices started to be heard. These voices were boosted thanks to the uprising charter flights and decreasing numbers of tourists in Israel. Another major negative effect was the 25% increase in fuel prices. The uprising competition and environmental changes forced the company to tend towards the inevitable step of privatization. The privatization of EL-AL commenced in 2003. 15% of the company was offered to buy in the Tel Aviv Stock Exchange. This process continues as more and more shares held by the government were sold to the public. Definition of the business EL-AL is a publicly traded airline company. It is traded on the Tel Aviv Stock Exchange (â€Å"TASE†). EL-AL provides international and domestic flights. It also provides shipping services and touristic ones as well. General Details The company owns a 37 aircraft fleet, all manufactured by Boeing (737,747,757,767,777). The company flies to 38 non-stop service destinations worldwide and has 440 weekly departures. The company employs 5,847 workers and is one of the biggest in Israel in that factor. The company has business relationships in the form of code-share agreements () and domestic service tourism providers. The company has a frequent flyer club. The company conducts its financial reports by IAS 34, and has adopted the IFRS international code. The company is owned by several owners besides the public, and some of its owners are investment houses. The full control list is as follows: The company has increased its equity from 2010 q2 to q3 by 51. 65%, its revenues by 12. 57%, ROE by 81. 81% and net income by 186%. Chapter 3: An analysis of the company’s business environment Firms industry and its macro environment The business environment in which ELAL is performing is the civil international aviation arena from and to Israel. Political Environment – The company competes with other 103 flight companies that work within the Israeli territory. ELAL, which started as a governmental company, worked and still working according to the government decision since 1977, this decision, determined that ELAL will not work or fly neither on Shabbat nor on Jewish holidays and therefore it does not fulfill its maximum revenues potential. ELAL is the leading aviation company that works within the Israeli territory flying in and out of Israel. Social Environment – ELAL owns several subsidiary companies, which deal with a variety of complementary goods and services for the aviation world. One its main fields is cheap flight to Europe operated by the subsidiary company – San d’Or, which in 2009 increased its revenues by 2%, comparing to the previous year. Another major field is the food industry provided by the subsidiary company â€Å"Tama†m & Burenstein Catering†. This company deals with producing and supplying food to airplanes – controlled by ELAL’s management. ELAL has many more subsidiary companies in the following areas: renting flight supplies, transportation of cargo and maintenance, selling duty free products and converting currencies during its flights. Seasonal changes in this area and the fact that the world is becoming a global village forces ELAL to adjust itself to a hostile and competitive business environment. It obligates ELAL to recognize new niches in the market, following persistency in finding new company skills, improvement in existing ones, and adjusting human resource. These factors can bring ELAL to be a leading company with a competitive advantage that will keep it ahead of its competitors. The PEST Model Political * ELAL, as a governmental company that was privatized (2005) still relies on political decisions affecting its business choices. One of the best examples is that the company was anchored in the Government Companies Law. As a result, there is a consistent political intervention when referring to taking business actions. A few years ago, ELAL had to decide whether to stick with one airplane supplier – the American Boeing (Appendix1) – and to renounce the European airplane supplier – Airbus. After examining the business aspect, it decided to equip itself with the Airbus airplanes due to their more attractive price and cheaper maintenance costs. However, in 2004 the U. S. overnment pressured the Israeli government (ELAL’s owner back then) into working exclusively with Boeing and therefore ELAL did not have any other choice but to do just that. * Until 1992, ELAL flew seven days a week until a political decision was made – to prohibit flying during Shabbat and Jewish holidays. As a consequence, ELAL’s operational time decreased by 15%. In fact, after 2005 when the company w as privatized, it was decided that even though they were no obligated to do so, ELAL would keep the Status-Quo by respecting the Shabbat law (a strategic way to gain religious public adherence). Israel is geographically located in one of the problematic areas in the world, surrounded by hostile Arab countries. As a consequence, ELAL is forced to extend its flying course to its different destinations. The fact that Israel does not have good relations with many countries in the world, limits ELAL’s destinations. Moreover, the delicate security situation in Israel forces ELAL to make excessive security examinations within Israel and overseas. This security policy creates a massive cost to the company. As a result, today ELAL is well-known for its security achievements. Economical * The Global Village – the world is becoming a big global village. People are flying more and more, from and to many places. As a consequence of improvement in financial opportunities and shorter flight duration, they divide their vacations into many small vacations during the year. This economical factor brings to abundance in the financial situation in general and in the flying industry in particular. Nowadays ELAL is focusing on international destinations being affected by the world wide economical changes, such as last financial crisis in 2007. The competition with many other flight companies is growing intensively. ELAL must take action in order not to fail in the competition, usually this means either to lower prices drastically or reducing operating expenses. * There is an ongoing decrease in the incoming tourism for the last decade. Due to security and political situation in Israel, many tourists prefer either to fly with foreign companies or not to fly to I srael at all. According to statistics, in 2009 2M tourists visited Israel, a decrease of 6% from 2008. * Increase in gasoline prices had raised ELAL’s flight tickets prices by 5% to 10%. Social The financial recession was supposed to decrease the financial options to the public and so decrease the amount of Israelis traveling abroad. Nevertheless, there has been a large increase in Israelis travelers overseas at about 10% a year. This fact shows the change in Israeli consumption habits. It seems the Israeli, men and women, have more free time than ever which allows them to plan their leisure time. * The climate in Israel enables worldwide tourism to come to Israel in all seasons. The night life is longer and safer than many other places in the world – tourists who visit Israel enjoy this social freedom. The value of life and death is quite different in Israel due to struggle for survivor. Security and safety are very important and are overvalued by the customers and EL AL has a reputation regarding these issues. * Environmental awareness – *** Today’s social trend is to be green and clean. ELAL collaborates and support many green organizations and encourages youth into creating new green-tech. This promotes ELAL as an environmental friendly company while increasing public’s adherence. * Kosher food – one of ELAL’s largest audiences is the Jewish religious people. Their demand is for kosher food and ELAL is one of the only companies which provide such an option. ELAL is very tolerant to this public and therefore it gives a competitive advantage. Technology * ELAL’s airplane equipment is more sophisticated, its activation is cheaper than ever, expenses are lower and the personal service within the plane technologically wise is a step ahead from many other companies. The race over the heart and pocket of the average customers brings ELAL into a major efficiency while decreasing the market price. ELAL’s website – in the era of internet ELAL began to sell tickets through its website and its entire marketing propaganda took few steps further. In the long run, the website exposes the audience to very important and relevant details that are handier. This obviously minimized the number of flight agents while transforming them into tourist advisors. The revolution of the customer service is relying now on the innovation in technolo gy. This improves the commercial interaction between company and the customer. The industries competitive situation using Porter’s 5 Forces The threat of the entry of new competitors ELAL owns the largest market segment in the Israeli aviation field and therefore it has to create many barriers to eliminate new competitors. The company accomplished that by having full control over a variety of goods and services such as transporting passengers and baggage, a variety of destinations and high security level. There are many factors that make it difficult for other competitors to enter the market: * Initial investment – in order to found a new aviation company, it is necessary to have sufficient capital for buying airplane navy and technological infrastructures. Moreover, there is a large depreciation over the equipment this field. The maintenance of an airplane company can sometimes appear to be luxurious one but not necessarily a profitable one. * Fuel costs – jet fuel costs are 50% out of the operational cost. * Legal barrier – flight companies are responsible for licensing and employees’ training in order to keep the pilots and technicians qualified. * Economic factor- the aviation industry is one of the first to be affected from financial crises and can easily be exposed to bankruptcy. For instance, the last financial crisis in 2007 made major decrease in the tourism industry and therefore the demand for flying decreased and many aviation companies went bankrupted over the world. * Aviation Clubs – in the last decade, aviation companies have created clubs in which encouraged passengers to fly with certain companies by gaining points and getting free tickets to fly within specific companies. This created a huge barrier for new companies which wanted to enter the market. The competition in this field is very intense and competes on passengers’ benefits, flight courses, and variety of destinations and level of service. ELAL’s strategy for combating this competition is: 1. Flexibility in scheduling flights according to different seasons and international events (holidays, Olympic Games, sport events, high season-low season, etc. ) 2. Increasing flight frequencies to popular destinations by increasing the number of co-sharing flights (cooperation with other companies). 3. A consistent improvement of services within the flight, especially the comfort of the seats, quality of food and entertainment during flights. Most of the focus goes to First Class. 4. Frequent flyer club – ELAL has found a club in which it compensates its member with highly valued benefits like seat-upgrading, flight tickets discounts, etc. 5. Promoting them through worldwide advertisement. The bargaining power of customers (buyers) The customer thrives to push prices down and quality of services up. The power of the customer depends on the added value he gives to the company. The option to choose from a large variety flight companies is a threat to ELAL. A constant recession can decrease the loyalty of one customer to a certain aviation company because some other companies will offer lower prices. In this case, he will obviously choose the cheaper company to fly with. The bargaining power of suppliers The bargaining power of suppliers is different from the bargaining power of the customers. The suppliers push prices up while decreasing quality of their products and services. ELAL is very much affected from the competition existing in the field and depending on its suppliers that would make it difficult for ELAL to maintain the level of their service quality and competitive prices. Many of ELAL’s suppliers have exclusivity in their field and the knowledge that they have, made them powerful against ELAL. The fact that many of ELAL’s suppliers are also it subsidiaries, increases its profitability and neutralizes the bargaining power of these suppliers. However, the aviation field has two main suppliers (that are not subsidiaries to ELAL): jet fuel suppliers and airplanes suppliers. In Israel there are only a few jet fuel suppliers whereas abroad the suppliers are many, and the decision of buying fuel from one supplier depends on price and not on an exclusive supplier. Aviation companies in Israel have a weak bargaining power against fuel suppliers as a consequence of political issues that affect the price of fuel. There are two main airplane suppliers in the world – the American Boeing and the European Airbus. ELAL has on its behalf airplanes made by Boeing only, as we mentioned before due to American pressure over the Israelis in the days when the company was owned by the government. This kind of relationships between governments created a dependency on one supplier with a high level of bargaining power in a market which is limited in the first place. The threat of substitute products or services ELAL offers its customers a variety of permanent destinations all over the world. Moreover, through its subsidiary San D’or, ELAL offers a variety of flights to seasonal destinations flying on weekends and holidays. Goods and services given in parallel fields are called substitute products. These products have a major power influencing management decisions due to the possibility the customer will decide to put his money in another company (in another substitute product). A substitute can demolish a company. A substitute product for Aviation Company like ELAL is the low cost aviation companies as EasyJet, Arkia Express, etc. These companies reduce flight ticket’s prices (30-50 Euro) by charging only for the flight itself and any other service is being paid extra (luggage, food, drinks, etc. ). ELAL invests millions of dollars in a good and full service that will bring its customers to their destiny. The price factor sometimes defeats the comfort and the quality of service and leads to harming ELAL profitability. The intensity of competitive rivalry The aviation industry has many leading companies all over the world, where each one strives to have a significant differentiation which will attract customers’ hearts and pockets and enlarge their market segment. Barriers to exit – ELAL have â€Å"code sharing† with many foreign airlines (Appendix2). As a result, it has full access to internal information of these companies, which enables it to know about the activity of its competitors. Similarly, ELAL’s delicate information is accessible for its competitors. If ELAL decides to breach the code-sharing with the other companies, its future is doomed (ELAL may decide the barriers to exit are too significant and will be forced to continue the code-sharing). As previously mentioned, ELAL has many share-codes with foreign airline which its customers and employees can fly with (with same conditions they would have got from ELAL). This corporation provides full accessible information of flight and price on-line. This accessibility improves ELAL profitability. Target Market Potential Market Addressable Market Target Market Potential Market Addressable Market Total Market Total Market Market segmentation Macro segmentation Total Market – A group of people sharing the same characteristics that cause them to have similar needs – to fly from one place to another. Potential Market – Men and women, all ages, with no prohibition to fly (pregnancy, heart patients, etc. ), who want to fly from one place to another. Addressable Market – Men and women, all ages, with no prohibition to fly (pregnancy, heart patients, etc. ), who want to fly from and to Israel. Target Market – Men and women, all ages, with no prohibition to fly (pregnancy, heart patients, etc. ), who want to fly from and to Israel and can afford it. People who live geographically close to ELAL’s destinations. Micro segmentation – potential audience Business * Age: 30-70 years old. Occupation: Business men and women who have international businesses. * Lifestyle: Usually â€Å"Frequent Flyer† members who fly on behalf of their companies. A population who usually flies in Business and First Class. Pleasure * Age: 13to 18: family trips; 21 to 30: backpacking, vacations and trips. * Occupation: Students and families. * Lifestyle: Due to the variet y of ages in this segment, there are all kinds of lifestyles (with average+ income). Religion The Jewish religious businessmenfamily members from all over the world choose to fly ELAL due to its policies regarding kosher food and respecting Shabbat. This is a very dominant sector among ELAL customers and therefore ELAL treats this segment with delicacy and tries to be as religious oriented as possible. ELAL strives to be as least mass marketed as possible by approaching its different segments that we mentioned separately. Nevertheless, its last commercial advertisement with Omri Casspi, approaches all three segments by arousing the sense of Zionism among all. This is an emotional commercial which emphasizes that ELAL is the leading national airline in Israel. ELAL’s Attractiveness ELAL is in the business of civil international aviation arena from and to Israel. It is quite straight forward that the overall industry attractiveness does not apply that every firm in the field will return the same profitability. Firms are able to apply their core competence, businesses model to achieve a profit above the industry average. After examining Porter’s five forces, we analyzed ELAL’s attractiveness within its industry. Backward vertical integration: dealing with supplier bargaining power ELAL acted wisely when buying most of its suppliers and neutralizing their power. However, when considering the industry, most of the money is in the jet fuel industry and airplane suppliers. If ELAL could buy these suppliers, it would have a huge competitive advantage among its competitors. Nowadays, ELAL does not have the means to buy such companies (like Boeing) and we would not suggest doing so. Forwards vertical integration: Nowadays, ELAL does not â€Å"control† its customers but rather the customers choose ELAL. ELAL has the option of buying tourists companies (such as Ista), online purchasing flying tickets companies (such as netravel. com). By doing so, ELAL can increase its profitability and customer flow. The fact that tourist-agencies are becoming old-fashioned, more and more people are buying flight ticket via websites, ELAL could create a significant competitive advantage by buying these sites. This would obviously make ELAL more attractive above the industry average. Horizontal integration: As we mentioned in the threat of substitute products or services, ELAL main threat is the low-cost companies that offer cheaper prices by offering only the flight itself with no additional services. This â€Å"product† is targeted to a segment which ELAL has not addressed yet. These clients seek for short flights within Europe or the U. S. with the most attractive price. Nowadays ELAL does not offer such product and by merging with such low-cost company, they would probably increase its profitability and addressed a new unutilized market segment. Chapter 4: The Company’s Marketing Overview Mission Statement, Objectives and Values ELAL has set many targets, which the main one is to operate as an integral part in the global aviation competitive world, while keeping its uniqueness as an international airline company of Israel. In addition, ELAL is defining the following goals: 1. Uncompromising level of service 2. First priority – safety and security of the passengers 3. Investing in its employees – high level of training, focus on their welfare in order to promote the company’s success. Happy employees = successful company. 4. Promoting profitability by innovation and initiative, maximizing shareholders’ wealth. 5. Be an integral and significant company in the international aviation world, while keeping it uniqueness as the Israeli national leading airline. 6. Prioritizing the destinations according to profitably and customer demand. 7. Maintaining only new airplanes. . Efficiency and saving – retirement plans, reducing the number of offices overseas. ELAL defined the aforementioned goals as part of â€Å"ELAL’s 2010 project† and is going to achieve these goals by implementing its vision. ELAL’s vision * To lead the aviation market in Israel and to be the first choice for all customers traveling to and from Israel. * To be a winning, profitable and successful commercial company that excels in all areas of activity. * To provide the highest level of uncompromised quality service, for the benefit of its customers, employees and share holders. Marketing Mix (Four P’s) The marketing mix is the combination of several techniques that are bring used in order to achieve marketing strategy and goals. Product * Products – ELAL offers the service of national and international flights. * Variety of products – Different levels of services – Economy class, Business class and First. * Services – ELAL is very service oriented. It offers its client a high level of service starting even before flight: purchasing tickets online, express online check in, luggage pick up, duty free on board, lounge and Frequent Flyer Club. Pricing ELAL does not attempt to be a low cost company and therefore its prices cannot compete with such companies but rather with full service flying companies. It is known that ELAL’s tickets are not cheap but whoever chooses to fly with ELAL knows he will get a return on his money. * Frequent Flyer members receive free upgrades and free ticket according to their mileage. * ELAL â€Å"spontany† – a new service ELAL offers is the last minutes flights with lower prices. This is oriented for spontaneous people who don’t want to settle for service but do not want to spend much on the ticket. Promotion * ELAL promoted itself via a various media means – TV commercials, outdoor adds, Newsletters for its club members, collaboration with credit card companies which offer ELAL’s points * ELAL promotes itself as the national Israeli airline by being the official transporting airline to public organizations (like the Israeli football delegation) and well known personalities (like the President). Place * ELAL’s destinations are wisely chosen according to demand. It operates in international and principal airports accessible to many other destinations. SWOT Analysis Strength * A variety of services and goods (â€Å"Fun Day†, â€Å"ELAL Spontany†) that enables to attract many segments in the market. * ELAL is an international brand in the field of security and safety. * Kosher food and respecting Shabbat. * Many corporations with other international airlines. * Only one airplane supplier. | Weaknesses: * Does not operate on Shabbat and on holidays. * Unstable security situation in Israel reduces number of customers. * High prices relatively to the market. * ELAL does not maintain constant collaboration with agencies abroad and loses potential market. Geographically Israel is located between hostile countries which extends the flight courses and enlarge the duration of the flights, increase fuel expenses, etc. | Opportunities * ELAL e-ticket purchased online saves time and money and enlarges potential clients. * ELAL’s high reputation reduces advertisement expenses. * ELAL’s website is a commercial platform which reduce s advertisement expenses. | Threats * Low cost companies offering cheap flying tickets. * As the Israeli national airline, ELAL is exposed to terror attacks on its airplanes. * The increasing prices of fuel| ELAL’s main problems Keeping the Status Quo – ELAL does not operate on Shabbat and holidays. The company loses 15% of operational time due to its commitment to the status quo which allows other companies to enjoy ELALs customers. Expending variety of services – ELAL is exposed to a severe competition with low-cost companies. Such companies offer flights with no other extra services, airplane as an transporting mean and no more than that. Chapter 5: Recommendations and Summary Is the Company’s Marketing Mix in – tune with its markets and its objectives? We find the company's marketing mix in tune. The company provides its products in relatively high prices. Following the latter, the prices are a derivative of security and social aspects as described. The company pays relatively high salaries in order to obtain the level of service. Although privatized, the company maintains its objective to be the â€Å"national company† of Israel, first by slogans and continued by ads and commercials: i. e. the latest commercial staring NBA player Omri Casspi, who is, as ELAL wants to be, a national pride and patriotic icon. ELAL has a much focused hub-oriented hub airport destinations, which are by definition very attractive ones. Solutions to ELAL’s main problems Keeping the Status Quo Solution: On the one hand, if ELAL decides to break the status quo, it can realize its potential market and become equal to its competitors and even create an additional competitive advantage. On the other hand, this delicate issue can create antagonism among religious passengers who are a dominant factor to ELAL. This is a problematic situation which still should be considered in order to maximize ELAL’s profitability. Expending variety of services Solution: ELAL should examine the option of offering this kind of service in order to provide its customers a larger variety of services. For example, ELAL can operate a weekly flight to various destinations according to the low cost policy. By entering such a market, ELAL could enlarge its segment markets. This kind of decision could have a positive effect but also damage ELAL’s reputation. Summary and Conclusions As a small state, Israel does not have many commercial or social icons. Maccabi Tel Aviv, high tech and the Dead Sea are few that could be mentioned. ELAL is another one. As part of the Israeli pathos, ELAL played an important role in Israel's short history. ELAL has evolved from a national owned company with all that entails (unions, heavy politics, non-profit environment etc. ) to a profitable and role model airline. ELAL determined a strategy based on the evolving and more competitive environment around it and thrives for profit maximization as well as keeping its image as the national airline in Israel. To do the latter, ELAL determined prices, strategic agenda and image by the aforementioned guidelines. The future will tell whether ELAL would be able to deal with the challenges of tightened security, growing competition and ever changing political environment; up to now, it seems to be on the right track. Appendix1 – Boeing | | *Boeing 737 – 700 ; 800| Total in service:  11 ; 2 Range:  4870  km Engines:  C. F. M. Cruising speed:  873kph/Mach 0. 8 Length:  110ft (33. 6m) ; 129ft (39. 5m) Wingspan:  112ft,(34. 5m)  | |   | | Boeing 747 – 200  | Total in service:  1 Cargo Range:  10000 km Engines:  Four Pratt ; Whitney Cruising speed:  917kph/Mach 0. 84 Length:  231ft 11ins,(70. 7m) Wingspan:  195ft 9in,(59. 6m)| | | *Boeing 777 – 200| Total in service:  6 Range:  12670 km Engines:  Rolls Royce Cruising speed:  864kph/Mach 0. 83 Length:  209ft 1ins(63. 7m) Wingspan:  199ft 11ins,(60. 9m)  Ã‚  | |   | | *  Boeing 747 – 400| Total in service:  6 Range:  11860  km Engines:  Four Pratt ; Whitney Cruising speed:  927kph/Mach 0. 85 Length:  231ft 11ins,(70. 7m) Wingspan:  213ft,(64. 9m)  | | | *Boeing 767| Total in service:  8 Range:  10000 km Engines:  Two Pratt ; Whitney Cruising speed:  873kph/Mach 0. 8 Length:  159ft 2ins,(48. 5m) Wingspan:  156ft,(47. 6m)  | |   | | *  Boeing 757  | Total in service:  5 Range:  6100  km Engines:  Two Rolls Royce Cruising speed:  873kph/Mach 0. 8 Length:  155ft 3ins,(47. 3m) Wingspan:  124ft, 10ins,(37. 9m)  | | Appendix2 – Code Sharing Airlines| Destination| | American Airlines – Code Share flights operated by AA from Europe to the USA and flights operated by AA within the USA. To view the list of destinations. |   | Iberia – Flights between Tel-Aviv and Barcelona or

Argumentative Essay Sample on Travel and Tourism Pros and Cons

Argumentative Essay Sample on Travel and Tourism Pros and Cons Until recently, the gigantic tourism industry has been doing well, very well. In the year 2001, a recorded 688 million people were traveling internationally. As the tourism industry’s popularity grows, the image of travel and tourism begins to evolve. With a simple click of the button, your entire nine-day itinary to India could be planned, booked and paid for. No long distance calls to New Delhi. No two-hour busy lines on the United Airlines reservation lines. Traveling is as easy as ordering a pizza. At the same time as countries start to evolve and cater to the tourism industry, authenticity is lost. A distinction must be made between what is the tourist and the traveler. The essence of traveling is to experience something completely different from what is at home. Now, tourism is molded into what is familiar to us. It is no longer the culture of a society, rather one of tourism. When a trip is organized with online tour groups or packages, it produces a view of the country that is for the consumption of the tourist. They display a faÐ ·ade to foreigners of what they see as attractive or interesting. Tourism has become too much of a service. It is geared towards what the tourist would find familiar or comfortable. It takes away from the true mission of travel. Tour groups and itineraries are structured to offer the most efficiency throughout your travel. But travel in large groups, walking from bus to bus, hotel to hotel provides a very narrow experience of the country. I searched online, to find travel agencies and tour group advertisements for travel in India. On a National Geographic site, called iExplore, I found made-to-order exclusive with gold or silver package deals. The package houses the group at a Hyatt hotel in New Delhi. The site boasts that across the ocean, tourists can enjoy the comforts of HBO and mini-fridges. American channels replace, nat ive television. Coca-cola and Sprite replace Chai tea. The importation of American hotels isn’t the only culture that has snuck in. My mother has traveled through Bombay and Calcutta and commented on the presence of McDonalds’ and KFC in city centers. Chains are known and dependable and offer a taste of home. Unfortunately the countries lose their culture as an affect. An entirely new culture is developed out of the popularity of the tourism industry. Staying at Hyatt’s and eating at KFC only removes them from the original culture. The popularity of the new factories and chain restaurants requires construction and massive consumption of natural resources. In simple places such as Calcutta and Bombay, my mother noticed mass construction of new roads from town to town. The roads will cause serious erosion problems in the future. The bustle and boom of the tourism industry blindly leads the locals to the bright lights of a market economy and instant profit. If done in a respectful and conservative manner, traveling can create a network of positive relations to nature, culture and people and therefore is an important foundation stone for peace. Traveling can draw the attention of people and governments to values of culture and nature, to necessities for conservation and education programs about other lands, their geographical characteristics and their people. We travel to learn and experience something that is completely different than home. When a trip is organized to include the comforts of home, it hinders oneself from truly experiencing the place. When my mother traveled in India by herself, she felt a sense of discovery. For her, traveling was a chance to step out of her comfort box. As a young woman, eating spicy curries, dodging speeding bicycles, watching Indians bathe in the filthy Ganges River was scary and new. But she commented that such experiences forces us to do something other than what we know. It forces us to change and grow. I also experienced this sense of freedom from an online backpacker website called Travel Times-India. The site recommended that rather than consuming the place and spitting out a production of how we see it, to preserve it as it is. When don’t have familiar places, or get lost, we are given the opportunity to eat in a street stall or take the local bus. This raw and organic experience cannot be found in book or brochure. It isn’t our place to impose our morals and culture, to make it a production of our society. It is important to remember that we are only visitors in the host country and should therefore behave appropriately. Travel is not an opportunity to consume, but rather appreciate and respect. Human curiosity is insatiable. I firmly believe that the need and want to seek out new places, experience unique environments, and encounter foreign societies is essential to our survival. The earth today, however, is different from what it used to be. Today, the world is no longer a place where getting from one region to another is a long, harsh, and enduring journey. In todays world, one can travel from one side of the earth to the other in a matter of hours. This ease of mobility, along with the rapidly improving communication technologies and the globalization of the worlds economies, has truly made our world interconnected. Although most will agree that tourism is a mind-broadening experience, few acknowledge that it can also wreak havoc on the natural environment and its inhabitants. Tourism can ruin landscapes, destroy communities, pollute air and water, trivialize cultures, bring about uniformity, and generally contribute to the continuing degradation of life on our planet. B ut I truly believe that while these conflicts do happen, the point is not to attempt to put a halt to the industry, but to better manage it. The more people who know about and respect unique places and cultures, the less likely destructive habits will continue. The less we consume, the less we produce, the more we can gain from other cultures. You can also order a custom term paper, research paper, thesis, dissertation or essay on travel and tourism from our professional custom essay writing service which provides students with quality custom written papers.

Morpheus Wisdom Quotes From The Matrix

Morpheus Wisdom Quotes From The Matrix For some, The Matrix is just another sci-fi movie, a slick production from Hollywoods dream factory, but for those who appreciate the philosophy of The Matrix, it is a wake-up call. The movie is considered to be ahead of its time. It challenges our understanding of perspective, reality, illusion and many other intriguing concepts. These Matrix quotes are words of wisdom from Morpheus, Neos spiritual leader and guide. Morpheus Quotes About the Matrix The Matrix is a system, Neo. That system is our enemy. But when youre inside, you look around, what do you see? Businessmen, teachers, lawyers, carpenters. The very minds of the people we are trying to save. But until we do, these people are still a part of that system and that makes them our enemy. You have to understand, most of these people are not ready to be unplugged. And many of them are so inert, so hopelessly dependent on the system that they will fight to protect it. Unfortunately, no one can be told what the Matrix is. You have to see it for yourself. The Matrix is the world that has been pulled over your eyes to blind you from the truth. The Matrix is a computer-generated dream world, built to keep us under control in order to change a human being into this. [holding a copper-top D cell battery] Morpheus on Reality and Illusion What is real? How do you define real? This is your last chance. After this, there is no turning back. You take the blue pill- the story ends, you wake up in your bed and believe whatever you want to believe. You take the red pill- you stay in Wonderland and I show you how deep the rabbit-hole goes. Im trying to free your mind, Neo. But I can only show you the door. Youre the one that has to walk through it. Have you ever had a dream, Neo, that you were so sure was real? What if you were unable to wake from that dream, Neo? How would you know the difference between the dream world and the real world? What you know you cant explain, but you feel it. Youve felt it your entire life, that theres something wrong with the world. You dont know what it is, but its there, like a splinter in your mind, driving you mad. If real is what you can feel, smell, taste and see, then real is simply electrical signals interpreted by your brain. Random Musings There is a difference between knowing the path and walking the path. Throughout human history, we have been dependent on machines to survive. Fate, it seems, is not without a sense of irony. We dont know who struck first, us or them. But we do know it was us that scorched the sky. At the time, they were dependent on solar power. It was believed they would be unable to survive without an energy source as abundant as the sun.

Vendor Management Case Study Example | Topics and Well Written Essays - 5750 words

Vendor Management - Case Study Example In the 90s, Vendors management within the main stream of supply chain management (SCM) gained momentum and received due attention from practitioners and researchers. Beaumont & Comer (2003) refers to procurement as the process in which goods and services necessary for a company's operations are obtained from other organisations. The researcher cautions that organisation should be aware of the fact that purchasing usually constitute between 60-70% of the cost structures of companies. According to David and John (1993P.1), Freight forwarding involves the transfer of goods along cross border, national and international routes, to reach pre-determined destinations (David and John 1993P.1). In other words, Ramsay (2000), argues that It is an intermediary facilitative service between importers and exporters. Freight forwarders take up the responsibility for transfer of goods and utilities between the client and various transport destinations. The transportation of goods, services and utilities between international destinations involves complex legal requirements. A freight forwarding service takes up the duty of meeting all of these legal requirements with relative professional ease. Gau, Lau & Neo (1999) cited in Beaumont & Comer (2003) stipulated that proc... The transportation of goods, services and utilities between international destinations involves complex legal requirements. A freight forwarding service takes up the duty of meeting all of these legal requirements with relative professional ease. Gau, Lau & Neo (1999) cited in Beaumont & Comer (2003) stipulated that procurement is a change of terminology. For freight forwarders are strategic players within the freight forwarding supply chain. They increase the level of customer's service, information sharing, and inventory cost reduction through collaborative relationship or partnerships. Here, Mun (2005) stipulated that, freight forwarding supply chain depends on the level of customer's service which in turn depends on information technology. Thus, through their activities in Singapore, the clients are obviated from the rigours and tension associated with movement of goods to various destinations around the globe. 1.1 Problem Statement Many corporate mission statements set customers as the focus of an organisation's business activities, and key thinkers have defined the quality of goods and services with reference to how well they satisfy needs and expectations of the customer base. At the other end, some companies are paying performance premiums. Mun (2005) in a joint study with Australian logistic association argues that, shippers and multinational companies have changed the nature of logistics by demanding high quality, customised services, quality services from freight forwarding companies in order to meet their special needs (Mun 2005). In the battle for survival, Singapore Freight forwarding companies for example are entering into long term